Small business marketing tips , local marketing strategies online for small business

Savvy local business owners are always looking for new ways to get customers. The Internet has certainly opened up the field for small businesses to reach a much wider audience, however some tried-and-true methods are still worth their weight in gold.

Most importantly, whatever method you pick to promote and market your local Atlanta business. They're going to be some key elements you don't want to forget:

Here are some additional resources you might find helpful. If your small local business in the Atlanta area or anywhere else for that matter.

How to determine your exact target audience.

This next download will help you determine your target audience, which is critical if you want your marketing message to reach them. The vast majority of small businesses simply ignore this step to their peril and they wonder why their advertising and marketing is so ineffective. If your idea of a target market is “anyone who is willing to buy it “ then drop whatever you're doing and take the time to fill out this simple questionnaire.

How to determine your exact target audience.

Ever heard of e-mail?

No it's not a trick question, more than 50% of all small businesses still have no e-mail list or e-mail campaign. I have heard excuses from “my customers don't like getting e-mails” ,  “my customers aren't online” to “I'm collecting the names I just haven't gotten around to putting them in my e-mail yet”

No matter what your excuse is if you don't have an active e-mail campaign you are losing money! By now you know that the most expensive thing you can do is to attract and create a customer. Up selling, and repeat sales dramatically increase your return on investment and are often the reason most local businesses are still in business. A successful e-mail campaign can help encourage repeat sales and new ones.

An e-mail campaign is different than sending out an e-mail every now and then. How? Because an e-mail campaign is planned, the messages is are well thought out and targeted. Think of your e-mail campaign as a way to have an ongoing conversation. This next download will help you create an e-mail campaign that gets opened, read and responded to!

How to plan your e-mail campaign
 

How marketable is your website?

There's no easy way to say this, but the vast majority of local business websites do absolutely nothing for their business. You can have a website that's beautiful, well laid out, optimize, and even flashy -- but none of these things in themselves will put money in your pocket. Why - Because your website must be more than a pretty brochure online. However, most of the solutions have to do with what you talk about, how you say it, and how relevant it is to your visitor.

If you've been wondering how marketable your website really is. This download will give you the tools to assess it and see exactly where changes can be made to increase your website's value to your business.

How to determine how marketable your website really is
 

Get the scoop on your competitors without spending a dime

Competitive market research can be a valuable tool to boost your profits. But how do you go about getting this information? Ask your customers! No, you don't have to drill your customers about your competition, what you can do is create short surveys, where you ask about areas that they would like to see improved within your industry.

Make sure you let them know it's fine for them to tell you something they don't like and thank them for it. This type of information can tell you exactly where the profit drains are and how you can snatch by able customers up from uncaring, unresponsive competitors. Surveys aren't the only way to get the inside track -- check out this article for nine ways you can get valuable information from your customers.

 9 Secret Ways To Get Valuable Feedback From Your Customers